Donna Karan Fall 2010 Ad Campaign

 

Donna Karan Fall 2010 Ad Campaign
Donna Karan Fall 2010 Ad Campaign

 

Donna Karan’s Fall 2010 ad campaign depicts a timeless beauty of the 1920’s remade into a modern femme fatale. The model is Karlie Kloss.

The angle of Karlie Kloss’ upward-facing gaze immediately depicts a devilish or femme fatale attitude. This image is exacerbated by the elbow length gloves. Made of leather and enveloping most of the arm, they represent an extension of the masculine. To balance this, the dress she is wearing is made of crushed or traditional velvet. The deep cut of the front of the dress also accentuates sex appeal as it is adjacent to the edgier gloves.

Background is the city lights blur together signifying action and movement.

 

Donna Karan Fall 2010 Ad Campaign
Donna Karan Fall 2010 Ad Campaign

 

The right side of Kloss’ face is dark and is right next to the fur caplet that moves to the lower left. Her lips are a deeper shade of classic red introducing a new brand of sex appeal to a traditional femininity. The Smokey brown shadows allow the depth and mystery of traditional black and ultimately lets the lip color take center stage. This effect draws the eye in a circular motion which focuses on the similarly constructed fur piece.

 

Donna Karan Fall 2010 Runway Look in Advertising Campaign
Donna Karan Fall 2010 Runway Look in Advertising Campaign

 

Marchesa Duo’s Dinnerware For “Imperfect” Brides to Be

Marchesa Co-Designer Keren Craig, Model, Marchesa Co-Designer Georgina Chapman

The arched calves of Marchesa co-designer Georgina Chapman, which emerged from glitter-encrusted Christian Louboutin Pumps, could certainly be considered perfect. The the same could be said for the flowing blonde locks of her design partner, Keren Craig. Yet they arrived fashionably late at Bloomingdale’s in Midtown Manhattan to introduce their new Dinnerware collection with a surprising ode to the imperfect and unusual.

This theme was so evocative, that it was demonstrated by the Bloomingdale’s employee who conducted the Marchesa interview. While consulting the designers about pefecting her own past wedding, she leaned a quarter of an inch too far and fell off the platform; onto the Marchesa dress-wrapped mannequin, as well as a collection of the duo’s new plates.

As she rose to a room of gasps and prying eyes, she accurately transitioned, “So we were talking about perfection…”

Despite her mainstream good-looks, Georgina Chapman assured the audience that the dinnerware was designed to make something more unusual, and not classic. She also encouraged the audience to try mixing and matching everything in regards to fashion, and especially the new dinnerware; “Try it, if it doesn’t work, who cares? It’s not always about being perfect.”

When asked which collection their muse Marchesa Luisa Casati would use at her dinner party, they both smiled widely and answered that she would mix and match, as the entire collection was intended to allow individuality and experimentation. But ultimately, they indicated that the base for this would involve the brown and subtle blue of the Palatial Gardens collection as seen below:

 

Marchesa Palatial Gardens Collection
Marchesa Palatial Gardens Collection

 

 

Marchesa Palatial Gardens Collection
Marchesa Palatial Gardens Collection

 

 

Marchesa Palatial Gardens Collection
Marchesa Palatial Gardens Collection

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marchesa’s dinnerware collection consists of 8 different themes including: Spring Lark, Palatial Garden, French Lace, Painted Camellia, Porcelain Lace, Paisley Bloom and Marchesa Rose.

Shop the Marchesa By Lenox Collection at Bloomingdale’s

Gucci Fall 2010 Advertising Campaign

Gucci’s Fall 2010 Advertising Campaign presents a building conflict between wilderness and civilization.

 

Gucci Fall 2010 Advertising Campaign
Gucci Fall 2010 Advertising Campaign

 

Raquel Zimmermann’s hair is multi-colored and highlighted in thick “chunks.” Of the tan brown color scheme, gold is lightest; therefore the chain, logo and belt buckle shine against the background. The background is blue fading to aqua while the texture of the rocks conflicts with the Gucci fur coat.

Nikola Jovanovic’s facial expression is very hidden ; assuming a dark mysterious persona. Looking closely, the viewer notices that his gaze is averted from her directly.  The tailored and sleek look of his clothing is smooth, yet subtly powerful.

The theme or the scenario of the photo, photographed by Mert Al as and Marcus Piggott; is the contrast and introduction of nature and civilization. Since Raquel Zimmermann is wearing fur, it is safe to assume she is a “wild beast” or “creature.” Her pout also looks like she is howling like a lone wolf. Her hand is also very much like a claw and the texture of the bag is obviously an animal skin. This might be the prize or prey she caught as well as her sustenance. The parting of Zimmermann’s fingers also conveniently displays the Gucci logo while the shine of the jewelry combined with her hand’s lightness attracts the eye. The chain is also out of focus indicating movement, as if the bag was a recent catch. Her expression also indicates an air of pride because she is cocky of her catch.

Although slender, Nikola Jovanovic’s looming figure, which is omnipresent in the entire Gucci Fall 2010 Ad Campaign, stands in a position of the conquerer. He plays the role of explorer who has come upon something mythical and claims ownership, or at least attempts to. The sleek coat opens to reveal his proud chest and it resembles a cape reminiscent of British conquerors. It almost seems as if he is a voyeur, watching the wild animal revel in its natural habitat. He is deciding what strategy to take next…

Models: Raquel Zimmermann and Nikola Jovanovic
Photographers: Mert Al as and Marcus Piggott