Donna Karan’s Fall 2010 ad campaign depicts a timeless beauty of the 1920’s remade into a modern femme fatale. The model is Karlie Kloss.
The angle of Karlie Kloss’ upward-facing gaze immediately depicts a devilish or femme fatale attitude. This image is exacerbated by the elbow length gloves. Made of leather and enveloping most of the arm, they represent an extension of the masculine. To balance this, the dress she is wearing is made of crushed or traditional velvet. The deep cut of the front of the dress also accentuates sex appeal as it is adjacent to the edgier gloves.
Background is the city lights blur together signifying action and movement.
The right side of Kloss’ face is dark and is right next to the fur caplet that moves to the lower left. Her lips are a deeper shade of classic red introducing a new brand of sex appeal to a traditional femininity. The Smokey brown shadows allow the depth and mystery of traditional black and ultimately lets the lip color take center stage. This effect draws the eye in a circular motion which focuses on the similarly constructed fur piece.