Flipping through the indulgent new Harper’s BAZAAR September issue, I noticed the wider engaging pages, the tactile paper made thicker, and another revamp that stroke me enough to make me pick up the laptop and write a post about it!

Mission accomplished Stuart Weitzman!

You’d never guess, but the shoe designer’s new approach to ad campaigns for Spring 2012 is something to write home about.

BEFORE

AFTER

Using that Wharton School of Business degree he got from UPenn, Stuart Weitzman made several strategic changes.

Personally, what first caught my attention was that sexy new logo! So I picked typographical changes over preferences in chicks — shoot me. But that spikier font in jet black superimposed onto an almost glowing white background — it’s ethereal and so much sexier than the obvious, sometime cliche, full-on spotlight of the first.

The designer shoe line who manufactures designs that fit all sorts of specialty sizes also enlisted one of the most recognizable faces in fashion — Natalia Vodianova. The former spotlighted Solange Wilvert is also a model (obvi) but not nearly as famous or experienced. Like Christian Siriano’s new approach to marketing and designing, maybe he’s looking to attract a new audience, himself!

For BAZAAR & Stuart Weitzman, the Spring 2012 theme is clean.