This past weekend in NYC Vera Wang put Gossip Girl star Leighten Meester atop a fire escape in the heart of SoHo to shoot an advertisement for her new fragrance. Meester is reported to receive $3 Million for a 2 year contract with Vera Wang Fragrances.

A globally recognized Fashion designer and former Vogue Fashion Editor, Wang explained to Women’s Wear Daily (WWD) that Leighton’s “beauty, talent and spirit will inspire all the young women that I hope will enjoy this passionate, new young fragrance.”

Filmed on a chilly Saturday afternoon, Meester wore a burgundy floor-length mermaid gown and wrapped herself in a black down coat to keep warm in between takes. Wang was on set in black leggings and boots, but quickly blended in with the crew as security rushed tourists and natives alike away from “hazardous” wires. The new Vera Wang Fragrance Advertisement was being shot by photographer Carter Smith.