With his frail posture, guests would hardly notice Zac Posen if he wasn’t escorted into a crowd of fans, media, and shoppers at Bloomingdale’s 59th street. Displaying his Resort 2011 collection to the masses, Zac Posen’s presentation also brought attendees down to earth with a line of bags from lower-priced Z Spoke, all approximately $500. This comes from a line that charges $800 for a simplistic swan-detail knit cardigan while simultaneously releasing a collaboration with Target; the “frugalista” headquarters.
Zac Posen’s appearance was surrounded by recent rumors that he would design Bella Swan’s dress for the next installment of Twilight, in addition to new CEO Susan Davidson running his company. Although he refused to disclose details of any upcoming or prospective projects, the success of Zac Posen’s designs are in question.
According to Vogue UK, and other sources “Yucaipa, the company that owns Zac Posen, were becoming reportedly frustrated that the label wasn’t making enough return on its investment and decided on a new CEO to boost profits.” This is in spite of the fact that Zac Posen’s designs have been worn by such celebrities as Kim Kardashian, Natalie Portman, Rihanna, Kate Winslet, Jennifer Lopez, Beyoncé Knowles and more. In addition, the diversity of his audience was also exemplified in the models posing in the Zac Posen Resort 2011 lookbook that was handed out that night.
When asked if he considered himself a prodigy after such early successes of garnering awards and praise since the tender age of 16, he vehemently shook his head “No.” A coy smile, “I just started my career; its taken me 10 years to learn the retail side, and now I’m working on the rest.” Taking into consideration the diversification of price ranges he has already implemented, one wonders what else Zac Posen can do to improve the performance of his company.
The event was DJed by Leigh Lezark and the Misshapes.