To Google, Fashion is just another market to revolutionize and add to their massive empire. The worst part is they know exactly how to do it. Yesterday, Google launched Boutiques.com, a social, fashion, and retail site like no other, with a massive multi-themed party, appropriately named “High Tech Fuses with High Fashion.”
Each section of Skylight Soho was transformed into a themed space including an Arabian nights harem, a heavenly boudoir, graffiti wall, and even a park! Other elaborate decorations for Google’s fashion expo included live models, a trapeze artist, breakdancers, laser and tattoo artists.
“There’s got to be a better way to do this, fashion shows and everything,” an Editor of Paper Magazine said through the headphones of one of the many video displays.
Segueing into the new fashion age, Google’s Boutiques.com creates a community where users, including retailers, celebrities, and even bloggers (yay!), can show off their favorite products. The displayed clothing, shoes, bags and whatnot of all prices are then linked back to retail sites. Users can also follow each other, creating a social spending scene that may very well help uplift the slumping retail sector.